Franchising Library

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2. Let’s first understand what it takes to be a Great Franchise System

Five Attributes of Great Franchise Systems In our previous article we discussed how to become a franchisor, all that’s required is a Franchise Disclosure Document and someone willing to invest in your opportunity. That is not a high or difficult hurdle. This article, second in this series, examines the five attributes of great franchise systems….
1. Franchise Your Business the Easy Way

(A cynical view of becoming a franchisor) It may surprise you to learn there are only a few legal requirements to franchise your business. All you need is a federally required disclosure document. You don’t need a lawyer to complete it – and you can even find sample disclosure documents online for free. You can…
To Train or Not to Train

Successful franchisors understand they cannot fully eliminate the risk of co-employment liability in franchise training. This article explains ways to minimize that risk.
Franchise Regulation: New FTC Rule Bans Non-Competes but Excludes Franchises

The Federal Trade Commission recently announced a new rule that will ban employers from imposing non-compete clauses on their workers – but the new rule will not prohibit non-compete provisions between franchisors and franchisees.
How to Franchise Your Business — The Right Way

Development of your legal agreements is one of the last elements of developing a successful franchising strategy. Your FDD and Franchise Agreement should only be developed after a feasibility analysis and strategic plan.
Are You Ready to Franchise Your Business? Threshold Analysis Part One

Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location.
Training Franchise Managers to Coach their Teams

Unfortunately, when managers fail to coach, employees’ continued poor performance can have negative consequences on customers as well as morale
What Is a Franchise Operations Manual?

A franchise operations manual is the DNA of a franchise system – the foundation that governs franchise unit performance, procedures, and conduct.
MSA Worldwide’s response to the FTC’s Request for Information on franchise agreements & franchise business practices

In its update in 2007, the Commission decided to eliminate the requirement that franchise sales organizations and brokers provide material disclosure to the potential franchisees they are working with. While removing that information from a franchisor’s disclosure document was a sensible decision, eliminating broker information entirely left prospective franchisees in significant jeopardy.

Franchisor Interviews and Profiles

Why Franchising is Right for Enovana Green Cleaning

Bring all-natural cleaning to your neighborhood with an Enovana Green Cleaning franchise, using green cleaning products to deliver a more environmentally-friendly and healthier house cleaning experience. By Joe McCutcheon, CEO & Founder In late 2016, I attended “Springboard, A Special Event For Emerging Franchisors” in Philadelphia, hosted by Lane Fisher of franchise law firm Fisher…
Making a Splash in the Franchise World – Goldfish Swim School

Goldfish Swim School’s year-round swim lesson model for children 4 months to 12 years teaches swim and safety skills while building character, with one certified instructor for every four children. By Chris McCuiston, CEO & Co-Founder, Goldfish Swim School Franchising When my wife, Jenny, and I decided to start our own learn-to-swim business, we never…
Franchisor Profile: Shelly Sun, BrightStar Care

Shelly Sun, CFE, is CEO and Co-Founder of BrightStar Franchising, LLC, a healthcare franchise system providing the full continuum of home care, child care, and medical staffing services. Shelly also serves as Chair of the International Franchise Association’s Executive Committee. In the rapidly changing healthcare industry and regulatory environment, BrightStar Care franchisees – like all…

Operations Training and Support

To Train or Not to Train

Successful franchisors understand they cannot fully eliminate the risk of co-employment liability in franchise training. This article explains ways to minimize that risk.
Training Franchise Managers to Coach their Teams

Unfortunately, when managers fail to coach, employees’ continued poor performance can have negative consequences on customers as well as morale
Training Execution in Franchising: Problems and Solutions

Though problems in training execution can be the source of service or product issues, take the time to sort out whether other factors in your system are to blame.

Finance and Legal Issues in Franchising

Franchise Regulation: New FTC Rule Bans Non-Competes but Excludes Franchises

The Federal Trade Commission recently announced a new rule that will ban employers from imposing non-compete clauses on their workers – but the new rule will not prohibit non-compete provisions between franchisors and franchisees.
MSA Worldwide’s response to the FTC’s Request for Information on franchise agreements & franchise business practices

In its update in 2007, the Commission decided to eliminate the requirement that franchise sales organizations and brokers provide material disclosure to the potential franchisees they are working with. While removing that information from a franchisor’s disclosure document was a sensible decision, eliminating broker information entirely left prospective franchisees in significant jeopardy.
Managing Labor Risk: Avoid joint employer and vicarious liability

We recommend scrubbing franchise manual libraries, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into proper balance between brand standards versus control.

The Basics of Franchising

Start-Up Costs: Determining Your Initial Franchise Investment

Smart franchisees investigate the costs in their area and modify the franchisor’s projections based upon the reality of their markets.
What is a Franchise: How Do Franchises Work?

Franchising is a system for expanding a business and distributing goods and services, and is based on a relationship between the brand owner and the local operator to skillfully and successfully expand.
Are You Ready to Be a Franchisee?

As a franchisee, you are agreeing to follow someone else’s operating system, including specific requirements for marketing, suppliers, and the products or services you offer.

Buying a Franchise

How to decide if you are cut out to be a franchisee

Becoming a franchisee in a well-established franchise system has many advantages over starting a new business independently, but becoming a franchisee is not for everyone.
Top Ten Reasons to Invest in a Franchise

Expert Michael Seid’s top ten reasons for becoming a franchisee, with pros and cons, are essential reading for anyone considering investing in a franchise opportunity.
How Much Does a Franchise Cost?

It’s essential to make certain that you have adequate capital to not just open your new business, but also to operate your business through break-even.

Associations and Events

Reconnecting at the IFA 2023 Annual Convention

MSA Worldwide had a wonderful experience at the IFA Convention in Las Vegas. It was great to be back to in-person meetings, and to see so many new members – first time franchisors, franchisees, and suppliers.
MSA Worldwide Named “Best Franchise Consultancy” at Global Franchise Awards

We would like to thank Global Franchise Magazine for naming MSA Worldwide the 2023 Best Franchise Consultancy, for the second year in a row. We would also like to thank our clients, who trust in us and give us the opportunity to contribute to their continuing success.
IFA, MSA Worldwide Announce Franchise Certification Partnership

MSA Worldwide is very pleased to announce a partnership with the IFA to offer continuing franchise education and certification through the IFA Certified Franchise Executive™(CFE) Program. Based on the groundbreaking graduate school course developed by Michael Seid, Managing Director of MSA Worldwide, “Understanding the Dynamics and Requirements of Commercial and Social Franchising” is a thirteen-week self-directed CFE course for franchise professionals.

Franchising Your Business

2. Let’s first understand what it takes to be a Great Franchise System

Five Attributes of Great Franchise Systems In our previous article we discussed how to become a franchisor, all that’s required is a Franchise Disclosure Document and someone willing to invest in your opportunity. That is not a high or difficult hurdle. This article, second in this series, examines the five attributes of great franchise systems….
1. Franchise Your Business the Easy Way

(A cynical view of becoming a franchisor) It may surprise you to learn there are only a few legal requirements to franchise your business. All you need is a federally required disclosure document. You don’t need a lawyer to complete it – and you can even find sample disclosure documents online for free. You can…
How to Franchise Your Business — The Right Way

Development of your legal agreements is one of the last elements of developing a successful franchising strategy. Your FDD and Franchise Agreement should only be developed after a feasibility analysis and strategic plan.

Developing a Franchise System

Are You Ready to Franchise Your Business? Threshold Analysis Part One

Your goal is to ensure that your franchise system has the ability to consistently and sustainably replicate your brand standards from location to location.
Pricing of Franchises: How to Charge for Fees

Franchisors need to examine the cost benefit relationship of requiring frequent franchisee remittances vs. working capital benefits.
Developing Your Franchise System Field Staff

Field staff perform multiple functions in a franchise system; not only monitoring franchisee compliance, but also contributing to system growth far beyond completing a site visit checklist.

Market Trends in Franchising

Bringing Your Franchise Concept to the United States

Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.
MSA Worldwide: Where We Are Today

As the acknowledged leader in franchise consulting, MSA Worldwide’s commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees’ performance. By Michael Seid, Managing Director, MSA Worldwide As a franchise consulting firm, MSA Worldwide is fortunate. As the acknowledged leader in our field we continue to…
MSA Worldwide at Franchise Expo Chicago, Sept. 13-14

September 13-14, 2019 at the Donald E. Stephens Convention Center Join motivated entrepreneurs and future business owners at Franchise Expo Chicago, the premier franchise expo serving the Greater Chicago Area. See hundreds of franchise concepts and opportunities, and the most qualified prospects from Chicago and surrounding areas. Visit MSA Worldwide at Booth #406: The IFA…

Social Franchising

Social Franchisor Michael Seid Elected to IFA Board of Directors

Michael Seid, founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory company in franchising, has been re-elected to the International Franchise Association’s Board of Directors as the Chief Concept Officer of Social Franchisors CFW Clinics (CFW) and One Family Health (OFH).
MSA Worldwide Ramps up its Response to Social Sector Needs with Social Franchising Initiative

MSA’s focus on social franchising extends back more than twenty years, supporting NGOs, donors, government agencies, and social franchisors.
Fundamentals of Good Social Franchise Design

Implementers and funders of social franchising will dramatically improve their bottom lines when they understand the fundamentals of franchising discussed in this article.

Documenting Your Business for Franchising

What Is a Franchise Operations Manual?

A franchise operations manual is the DNA of a franchise system – the foundation that governs franchise unit performance, procedures, and conduct.
Training Execution in Franchising: Problems and Solutions

Though problems in training execution can be the source of service or product issues, take the time to sort out whether other factors in your system are to blame.
Managing Labor Risk: Avoid joint employer and vicarious liability

We recommend scrubbing franchise manual libraries, training programs, and agreements to remove unnecessary controls. Our goal is to put the franchise relationship back into proper balance between brand standards versus control.

Franchise Relations

MSA Worldwide’s response to the FTC’s Request for Information on franchise agreements & franchise business practices

In its update in 2007, the Commission decided to eliminate the requirement that franchise sales organizations and brokers provide material disclosure to the potential franchisees they are working with. While removing that information from a franchisor’s disclosure document was a sensible decision, eliminating broker information entirely left prospective franchisees in significant jeopardy.
Managing Your Franchise’s Reputation in Times of Crisis

Most professionals agree that the existence of a working crisis plan and its successful implementation must be viewed as important to the survival of business.
The Franchisor – Franchisee Relationship

While the parent-child analogy is sometimes used to describe the relationship between franchisor and franchisee, it is neither the legal relationship nor even the practical business relationship.

Strategic Planning in Franchise Systems

Strategic and Long-Term Planning in Franchising

A detailed guide to developing your franchise system’s Strategic Plan, including utilizing a team approach to get all the elements to fit together.
Why Does Franchising Grow during Recessions?

An interesting phenomenon of a general downturn in the economy has often been the growth in franchise systems that occurs while the rest of the economy is going south.
Understanding Why Some Companies Operate at the Head of the Pack

Be aware – not afraid of change. Respond to your customers’ changing needs. Give them what they want – not what you want to give them.

Real Estate and Territories

Understanding a Lease for a Franchise Location

Before you enter into negotiations with your landlord, it makes sense to check with your franchisor and determine what assistance and guidance they can provide you.
Retail Modeling – Encroachment avoidance in a franchise system

To evaluate the potential impact of new locations on existing locations, franchisors today are using increasingly sophisticated retail modeling techniques.
Finding A Great Location for your Franchise

Understanding your franchisor’s criteria for assessing potential locations is the beginning of the process – now, it’s time to go out and find that great location.

Franchisee Recruiting

2. Let’s first understand what it takes to be a Great Franchise System

Five Attributes of Great Franchise Systems In our previous article we discussed how to become a franchisor, all that’s required is a Franchise Disclosure Document and someone willing to invest in your opportunity. That is not a high or difficult hurdle. This article, second in this series, examines the five attributes of great franchise systems….
1. Franchise Your Business the Easy Way

(A cynical view of becoming a franchisor) It may surprise you to learn there are only a few legal requirements to franchise your business. All you need is a federally required disclosure document. You don’t need a lawyer to complete it – and you can even find sample disclosure documents online for free. You can…
To Train or Not to Train

Successful franchisors understand they cannot fully eliminate the risk of co-employment liability in franchise training. This article explains ways to minimize that risk.

International Franchising

Bringing Your Franchise Concept to the United States

Franchisors that have achieved the greatest success are those who have done their homework and created a market-driven strategy for establishing their brand in the U.S.
Adapting Your Franchise Concept for International Markets

For changes to the franchise concept that can be approved, knowing the cost and how it will impact the bottom line of the franchisor and the franchisee will help in negotiations with the prospective franchisee.
Caution: International Franchising May Be Trickier than You Thought

Falling prey to flattery from prospective international franchisees, or believing in an opportunity that is “too good to be true” has caused many a U.S. franchisor to lose substantial amounts of money and harmed their brand.

Marketing and Branding

Adding a New Product or Service to Your Franchise System

George’s focus on franchise-system growth, instead of franchise-unit performance, makes him more typical than many in franchising would like to admit.
Franchisors Setting Prices – Tinkering with the rules of business?

“Law logic – an artificial system of reasoning, exclusively used in courts of justice, but good for nothing anywhere else.” – John Quincy Adams
Franchising and the Internet – Part 1

Do I need to establish any policies for my franchisees on setting up a website for their locations? If I do, what are the best methods to control the content on their sites?

MSA Worldwide Franchising Resources & Library

MSA provides expert guidance on developing a successful and sustainable franchise system.

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Get Expert Guidance for Your Franchise System