About MSA Worldwide

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Franchise Consulting for Expanding Businesses

Engaging qualified franchise consultants like MSA Worldwide is key to franchise system success. MSA works with both emerging and established brands, ensuring franchise offerings align with brand promises and goals through customized strategies, not templates.

Recognized as leaders in franchising, MSA has received numerous honors, including the International Franchise Association’s acknowledgment as “the leading strategic and tactical advisory firm” and the Hall of Fame Award from Franchise Update Media. Our unmatched experience and industry reputation reflect our commitment to client performance and excellence.

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Unparalleled Expertise and Client-Centric Approach


At MSA Worldwide, we excel by recognizing each client’s uniqueness and developing tailored, practical solutions for their brands. Our engagements are led by seasoned managing directors and supported by Certified Franchise Executives (CFE). We adhere to high ethical standards and contribute significantly to industry education. Recognized for our professional capabilities, we’ve been selected for complex securities transactions and advisory roles. Our commitment ensures the successful launch and growth of our clients’ franchise systems, reinforcing our reputation as a leader in franchising.

  • Tailored Solutions: Customized strategies for each client’s unique brand and competitive environment.
  • Proactive Approach: Practical solutions designed for easy implementation by internal teams.
  • Expert Leadership: Engagements led by managing directors with support from Certified Franchise Executives (CFE).
  • Industry Recognition: High ethical standards and significant contributions to industry education.
  • Professional Capabilities: Trusted by rating agencies and risk management companies for complex transactions.
  • Social Responsibility: Commitment to social initiatives and community support since 1987.

Meet Our Team

  • Michael-Seid

    Michael Seid

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  • Kay Ainsley

    Kay Ainsley

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  • Marla-Rosner

    Marla Rosner

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  • Andrew Seid

    Andrew Seid

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Franchise Consulting with Integrity and Professionalism

Franchising is a method of distribution embraced by thousands of companies in more than 300 industries, and has seen amazing successes and unfortunately several failures. Working with MSA, franchisors quickly learn the importance of having solid guidelines in place to protect the integrity of their brand and to support their franchisees. It is important to franchisors to ensure that the customers of their brands are never disappointed by the performance at one of their branded locations.

Emerging and established franchisors ask for our advice in designing and structuring new franchise programs or to improve the performance of their existing franchise systems. We provide our services based on a set of core values of integrity and professionalism. Most importantly, we deliver results for our clients.

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Our Core Values

  • Our mission is to provide our clients with the tools they need to create and sustain their competitive advantage.
  • Our approach is to fully understand our clients’ business and culture, current challenges, long-term goals, and exit strategy before we begin to formulate any recommendation.
  • Our responsiveness and genuine interest in our clients’ success is what makes MSA the leading provider of strategic and tactical services in franchising.
  • Our advice is steeped in practical knowledge and real-world experience. Our recommendations are presented in a straightforward, “tell it like it is” manner and our solutions are innovative, efficient, effective, measurable and most importantly, can be successfully executed by our clients’ staff.
  • Our reputation for excellence and extraordinary service is well known and highly respected throughout franchising on a global basis.
  • We are socially ​conscious and recognize that our good fortune should be shared by supporting our veterans and creating opportunities for those at the base of the pyramid.
  • In all things we do we are professionals and most important, we have fun doing it.
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Resources on Franchising

Our Franchise Library and Videos provide in-depth discussion of all aspects of franchising organized by category. you will also find our popular free download for franchisors, the annual Franchise Compliance Calendar, as well as our Making the Franchise Decision workbook.

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The Definitive Guides to Franchising

Franchising for Dummies, authored by our founder and Managing Director Michael Seid alongside the late Dave Thomas, founder of Wendy’s International, is the leading book on franchising. While it doesn’t replace professional business and legal advisors, it offers readers a solid grounding in franchising, enhancing their decision-making and management skills. Complementing this, Franchise Management for Dummies serves as an accessible guide for prospective franchisees and franchisors, empowering them to become their own bosses and leverage the success of franchise giants.

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