Franchisee recruitment and franchisee support form the backbone of a successful franchise system. They influence and reinforce each other in a symbiotic relationship that can make or break a franchise system’s success.

For franchisors, the key to successfully marketing their franchise opportunity begins with being able to create a profile of their ideal franchisee. This profile makes it easier to create a message that will reach and interest your target candidates, and to select media that will reach your target audience.

While financial qualification is certainly very important in franchisee selection, many candidates that are financially qualified would be terrible franchisees in your system.

Creating a system that allows your team to properly qualify franchise candidates takes a little work – and a lot of communicating.

Discovery Days allow franchisors and prospective franchisees the chance to meet and get to know each other, and can significantly shorten the closure process.

This article addresses the growing franchise opportunities in locations which provide franchisors with a captured audience, known as mass gathering locations.