When every franchise is discounting, discounting stops differentiating. Worse, discounting trains consumers to wait for deals, teaches them that your product is worth less than you claim, and compresses franchisee margins to a point where reinvestment becomes difficult and morale becomes fragile.
The success of Retail Theater rests on how well you physically convey your brand’s story and the culture of your business, from even before the moment a customer steps through the door. Atmosphere, staff, product/service presentation, and packaging must all be orchestrated into a curated performance.
George’s focus on franchise-system growth, instead of franchise-unit performance, makes him more typical than many in franchising would like to admit.
“Law logic – an artificial system of reasoning, exclusively used in courts of justice, but good for nothing anywhere else.” – John Quincy Adams
Do I need to establish any policies for my franchisees on setting up a website for their locations? If I do, what are the best methods to control the content on their sites?
In this article we will take a look at some of the options franchisors have in establishing websites for their individual locations.
MSA Worldwide Franchising Resources & Library
