Franchising Conferences – Proposing a New Direction
Are franchising conferences keeping pace with the issues that we really need to address? Study results will look rosy if you don’t include the systems that have failed and gone out of business.
Are franchising conferences keeping pace with the issues that we really need to address? Study results will look rosy if you don’t include the systems that have failed and gone out of business.
Expos can add value when integrated thoughtfully into a broader, multichannel recruitment strategy. The key lies in recalibrating expectations and reimagining how to extract value from the expo experience.
MSA Worldwide, a premier strategic advisory firm serving franchisors across domestic and international markets, has been formally accredited and welcomed as a member of The Franchise Consortium (TFC), a selective community of franchise suppliers committed to advancing responsible franchising.
MSA Worldwide Franchising Resources & Library