Franchising is a performance-based method in which standards are established, franchisees have incentives to meet those standards, and the scale of the system allows for replication of support and supply that makes it economically efficient at the system and local level.
The success of Retail Theater rests on how well you physically convey your brand’s story and the culture of your business, from even before the moment a customer steps through the door. Atmosphere, staff, product/service presentation, and packaging must all be orchestrated into a curated performance.
While franchisors need to maintain brand consistency and quality standards across their networks, franchisees face increasing pressure to protect their profit margins in an inflationary environment. The most successful franchise systems recognize that supply chain management must balance the needs of consistently meeting brand standards with the economic realities facing franchisees.
As an acknowledged leader in franchise consulting, MSA Worldwide’s commitment to our clients is to develop programs that enable them to exceed their goals and improve their franchisees’ performance. Our strategic capabilities in franchising are well known and respected, but it is our ability to execute on a tactical level that separates our practice from other advisors and makes us a valued and essential resource for our clients.
By Michael Seid, Managing Director, MSA Worldwide The U.S. economy added 2.06 million jobs in 2017, somewhat short of the 2.24 million jobs added in 2016 but representing another solid year of gains. The Labor Department’s jobs report for October 2017 showed the economy adding 261,000 jobs in that month, below Wall Street expectations of…
By Michael Seid, Managing Director, MSA Worldwide Originally published in Franchise Law News, 2nd Quarter Edition, 2012 You have to be concerned about what the folks in California’s state capitol of Sacramento are thinking about these days. The California economy is in the tank with statewide unemployment nearing 11% and minority and youth unemployment even…
By Michael Seid, Managing Director, MSA Worldwide When executed properly, retailers and restaurants are essentially theater, designed to engage consumers and deliver successfully on a company’s brand promise. Consistency in delivery to consumers is at the heart of every great brand. Franchising – with its systems for training and support – is especially gifted at…
Michael Seid, Managing Director of MSA Worldwide, recently presented at the Doha forum “Enriching the Middle East’s Economic Future” summit in Doha, Qatar. The forum focused on a discussion of global viewpoints into the causes for the Arab Spring – the unrest in the region. It also provided an international perspective into the United States…
West Hartford, Connecticut, April 14, 2011 – MSA Worldwide, recognized as the leading strategic and tactical advisor for emerging and established franchisors, announced today that Michael Seid, Managing Director, has been invited by the Foreign Ministry of the State of Qatar and the UCLA Center for Middle East Development to speak at the Enriching the…
Contact: Irene Ludemann Telephone Number: 860-231-1290 Email: iludemann@msaworldwide.com MSA Worldwide is the First Hall Of Fame Award Recipient from Franchise Update Media Franchise Update Media Group, at its Annual Franchise Development and Leadership Conference in Atlanta, presented MSA Worldwide with its inaugural Hall of Fame Award. “We are thrilled to be recognized for our contribution…
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