Threshold Analysis Part Four: Your Support System and Fees
Here in Part Four, we’ll cover the support system and fees to consider for your franchise system during the Threshold Analysis.
Here in Part Four, we’ll cover the support system and fees to consider for your franchise system during the Threshold Analysis.
How to analyze your ability to expand your franchise system in the threshold analysis, including market development strategy and comparing indirect and direct methods of franchise marketing.
As gingerly as I could, I explained to Marvin that he was already a franchisor – and his only problem was that he had not done it legally.
Franchising can be an amazing vehicle for building wealth – in good times and in bad. The leveraging of resources to expand a brand makes it a great growth vehicle.
The rules governing franchising do not guarantee that the underlying business is sound, or that the franchisor has the experience, skills or resources to be effective.
Franchising is ancient and is not limited to fast food, video rentals, or automotive services. It finds its roots in ancient China and was used primarily by governments throughout the Middle Ages.
If you are considering becoming a franchisee, be aware that most of the “business advisors” serving the franchisee community are actually franchise brokers.
The government’s guidance will continue to change as circumstances on the ground change; many franchise systems are once again fully open for business, while others remain susceptible to evolving restrictions due to Covid-19.
MSA Worldwide Franchising Resources & Library