Rethinking the Landscape of Franchising, Part 2: Growth Is Not the Same as Health
Franchise growth matters. The problem begins when franchise growth stops being one measure of franchise system health and quietly becomes the definition of success.
Franchise growth matters. The problem begins when franchise growth stops being one measure of franchise system health and quietly becomes the definition of success.
In international franchising, assumptions are the most expensive thing you can pack in your suitcase. The power of a brand rests in its culture – making changes to it comes with real and sometimes irreversible risks.
Franchise system failure is regrettable – but rarely shocking. When it happens, the fallout does not land solely on the franchisor. It lands on the franchisees who invested capital, sweat equity, and trust in a system that was never built to endure.
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