MSA Worldwide at the IFA World Franchise Show, Miami
The IFA’s World Franchise Show on May 9 and 10 provided an opportunity to network, talk, listen and learn with some of the most successful people in the franchise world.
On both days of the event, MSA conducted an expert panel on “How to Franchise your Business” with Kay Ainsley, Managing Director and Andrew Seid, Senior Consultant. We focused on both fundamental franchising principles, and the strategic implementation necessary to achieve success in franchising, as well as how successful franchisors design their systems to replicate the brand experience consistently from location to location – in a way that also attracts the proper class of franchisee.
As always in our sessions, we emphasized how to adapt the franchise model to a company’s specific business needs and unique brand identity, avoiding one-size-fits-all approaches that rarely result in sustainable franchise systems. Both sessions were well attended with engaged audiences, and we look forward to repeating this session at future events.
