Join MSA at the International Franchise Expo May 30 – June 1, 2024, New York City, NY
The International Franchise Expo (IFE) is the largest premier franchise show in the U.S., where entrepreneurs and prospective business owners from all 50 states and 120 countries meet face-to-face with over 300 exhibiting franchise brands and industry experts. The IFE is produced in exclusive partnership with the International Franchise Association and the U.S. Department of Commerce.
Stop by and connect with MSA Worldwide at Booth 325. We’ll also present several educational sessions at the Expo:
Thursday, May 30 at 8:45 a.m. – FRANCHISING FUNDAMENTALS: Interacting with Franchisors
With Eric Johnson, Global Franchising Team Leader – U.S. & Foreign Commercial Service, and Kay Ainsley, Managing Director – MSA Worldwide
Industry experts share tips to better organize and structure communications with franchisors. The program is designed for international contacts and investors wishing to invest and diversify through the franchise business model. Please note this session is for international delegates only.
Thursday, May 30 at 10:30 a.m. – Franchise Your Business
With Michael Seid, Founder and Managing Director – MSA Worldwide, and Andrew Seid, Senior Consultant – MSA Worldwide
In this workshop, learn about the practical issues involved in preparing a plan for franchise development. This session is appropriate for business owners, corporate executives, lawyers, accountants and business consultants considering expanding a business through franchising. This symposium will explore the basics of franchise system, design, development, expansion, franchise law, and will provide an understanding of the timing and cost to become a franchisor. This workshop will also be presented at 10:30 a.m. on Friday, May 31.
Friday, May 31 at 1:30 p.m. – Going International: Moving Intelligently Into International Expansion
Are you ready for international expansion? How do you put together a pro-active plan? What support needs to be in place? Where should you go first and what results can you expect? This and so much more will be discussed in this lively workshop.
With Kay Ainsley, Managing Director – MSA Worldwide
Saturday, June 1 at 1:30 p.m. – Operations Manuals: The Foundation to Consistent Execution
In this workshop, learn how to create a user-friendly Operations Manual with key content to expand on the documentation of your business’ processes and procedures.
With Marla Rosner, Senior Learning and Development Consultant – MSA Worldwide
To register for the IFE, visit: https://www.franchiseexpo.com/ife/
We look forward to meeting you and discussing how MSA Worldwide can help you meet your business goals, whether as an established or emerging franchisor.
