Join us in Las Vegas on February 23 for this pre-IFA Convention workshop! 

Monday, February 23, 9:00 AM – 12:00 PM • 3 IFA Live Credits 

Franchise agreements form the foundation of your brand’s operational success and franchisee relationships. This workshop takes a business-focused approach to managing, enforcing, and updating agreements—not from a legal advisory standpoint, but from the perspective of franchisor executives and leaders responsible for brand growth. Participants will learn practical strategies for protecting the brand, strengthening franchisee partnerships, and ensuring agreements are applied consistently and effectively across the system. 

Learning Objectives: 

• Recognize the business impact of key provisions in franchise agreements. 
• Develop processes for monitoring and supporting compliance across the system. 
• Apply effective business strategies to address breaches while preserving relationships. 
• Oversee renewals, transfers, and terminations in ways that protect the brand and franchisee confidence. 
• Anticipate and adapt to external changes that may influence how agreements are managed operationally. 

Facilitated by: 

Kay Marie Ainsley, Managing Director, MSA Worldwide 
Michael Seid, Managing Director, MSA Worldwide 
Andrew Seid, Senior Consultant, MSA Worldwide 

To register, visit: https://www.franchise.org/events/2026-ifa-annual-convention/ 

We hope to see you in the room!