Franchisee training enables franchisors to create consistent delivery of their Brand Promise from location to location. While your library of Operations Manuals is your primary reference material for training franchisees, effective training programs use an array of methods and activities to enable franchisees to launch, operate, and grow their businesses effectively.

Our expertise helps you develop innovative and cost-effective franchise training that achieves the results you require.

• We work with our clients to identify and define the knowledge, skills, and abilities that each member of the franchise system needs to perform their job to brand standards​, and to determine which training approaches will be the most effective and cost-efficient for each group requiring training.
• We also develop for our clients methods of staff certification that are legally compliant and better allow the franchise system ​to achieve consistent and sustainable locations.
• We design and build cost-effective franchise training programs that can be effectively taught by your staff.
• Our training blends learning solutions to ensure that your brand – at each location – is managed by people who have been trained and certified to meet your brand standards.

Training programs we develop for our clients include:

• Initial Franchise Training Programs for franchisee and general manager training
• Employee training adaptation by franchisee
• Franchisor Field Consultant training
• Train-The-Trainer programs to enable franchisees to train their own personnel, and to enable the franchisor’s field staff to conduct training
• Unit Manager Training
• Multi-Unit Developer training
• Franchise sales compliance training
• Master Franchisee and Area Representative training, domestic and international

For ​more information, contact Marla Rosner, Senior ​Learning & Development Consultant, at (415) ​225-​8607 or mrosner@msaworldwide.com.