How does Social Franchising solve needs of communities?

Social Franchising works at both social and economic levels, because it is targeted at addressing the needs of the community and providing those products and services in a way that enhances the residents it serves. Social Franchising helps solve the social and economic needs of local communities by:

1. Achieving a consistency in the delivery of the social services people need and want available in their communities;
2. Establishing and supporting individuals and local organizations to create ownership opportunities resulting in wealth creation;
3. Creating local job opportunities that improve the economy of the local community and provide its citizens with basic skills and management training that they can use in further building their careers; and
4. Supporting a community based enterprise system whose focus is on the dignity inherent in all communities.

Our social franchising practice area focuses on Non-Governmental Organizations (NGOs), Social Franchisors, and donors to organizations ​that provide goods and services to the poor ​in underserved communities, both in the United States and internationally. This practice area is an outgrowth of MSA’s longtime involvement with ​franchising of more than 150 franchisee medical clinics in East Africa, our long-time domestic and international work in consulting in this area, and our leadership position in having established and chairing the International Franchise Association’s Social Sector Task Force. With the peculiar difference that most customers to social franchisees do not have the resources to pay for some or all of the goods or services they require, most if not all of the issues faced by a commercial franchise system also need to be dealt with by social franchise systems. We are now leveraging our commercial experience in the hope of having a world-changing impact at the ​base of the pyramid, just as commercial franchising has had in the rest of the world.