MSA WORLDWIDE
Franchise Consulting for a Successful and Sustainable Franchise System
Franchise My Business
We guide business owners through each step by providing design and development of franchise systems, growth strategies, and sales support. Our services also include sales compliance training, staff recruitment, discovery days, sales scripts, lead generation strategies, closing techniques, and the development of operations manuals and training programs for franchisees.
Franchise Support & Training
We build upon your success with strategies and support for both domestic and international franchise system expansion. Our services include managing franchisee recruitment and expansion programs, evaluating and developing change strategies for internal sales processes, conducting organization and operational support reviews, and performing joint employment and vicarious liability reviews.
Franchising Your Business
with MSA Worldwide
Connect & Consult
Start with a free consultation to discuss your vision and goals.
Craft Your Strategy
Work together to design a tailored franchise strategy, defining your ideal franchisee and offering.
Financial Blueprint
Develop financial models to ensure your franchise’s profitability and sustainability.
Operational Excellence
Plan comprehensive training and support systems for seamless franchise operations.
Launch & Grow
Implement your strategy with MSA’s ongoing support in recruitment, expansion, and operational reviews.
The Definitive Guides to Franchising
Franchising for Dummies, authored by our founder and Managing Director Michael Seid alongside the late Dave Thomas, founder of Wendy’s International, is the leading book on franchising. While it doesn’t replace professional business and legal advisors, it offers readers a solid grounding in franchising, enhancing their decision-making and management skills. Complementing this, Franchise Management for Dummies serves as an accessible guide for prospective franchisees and franchisors, empowering them to become their own bosses and leverage the success of franchise giants.
Franchise Success Stories
Marla Rosner of MSA Worldwide was instrumental in pulling together the information to underpin the success of the brief in writing all the manuals. Marla’s excellent understanding of the franchise model and vast experience across many retail sectors ensured the standards of the manuals produced for The Disney Store were of the highest quality I…
Sian Hession, Retail Consultant
Disney Stores, United Kingdom
I feel very lucky to have come across Kay Ainsley from MSA and highly recommend anyone who is involved in the Franchising world to contact Kay. Specially new entrants…You owe it to yourselves. Compared to many other consultants that I have worked with, I can honestly say that Kay Ainsley has provided me with the…
Yousef Khattar, Business Development Manager
Younata Group
Under Michael Seid’s leadership, MSA Worldwide played a pivotal role by helping set the course for the successful development of the Firehouse Subs brand. At the time of our first engagement with MSA in 2001, the small regional company (only six years old and less then 40 units) was high on branding and culture, but…
Don Fox, Chief Executive Officer
Firehouse of America, LLC
I am fortunate to have a lot of experience in developing and operating concepts, but when it came to franchising my business I was unsure of both how best to move forward or if I even had an expandable business at all. Michael and the team at MSA Worldwide were the perfect group to both…
Bill DiPaola, President & Chief Operating Officer
Dat Dog Enterprises