Making Great Franchise Systems Better

Your franchise offering worked to get you where you are today. Will it still work to get you where you want to go in the future?

As an established franchisor with a mature system there may be times when you want an outside perspective or need additional help in a certain area. You can rely on MSA because we deliver a team of advisors with the practical experience necessary to help you craft and implement leading edge strategies that will improve your system's performance.

We provide a balanced view of franchising since we have been both franchisors and franchisees. We come with diverse disciplines including branding, retailing, operations, marketing, training, and finance. Our advice makes sense because it is practical, effective and can be readily implemented by your staff.

Our goal is to ensure that our clients have the systems, structures and resources to grow and effectively manage their franchise system. Some of the services we provide to our established franchisor clients are:  

Domestic and International Franchise System Expansion

• Lead generation
• Recruitment materials
• Electronic disclosure programs
• Sales and closing techniques
• Tracking and performance programs

Methods to improve franchisee relations

• Franchisee Advisory Council structure and implementation
• Communications programs
• Incentive and motivations programs for franchisees
• Operating and other manuals and training programs, in print, web based, CD ROM or DVDs designed to protect the brand

Operations Support and System Management

• Headquarters and field support methods to improve effectiveness and profitability
• Vicarious liability audits of training programs and operating manuals
• Franchisee opening support programs
• Market Introduction and Grand Opening programs
• System advertising guidelines and bylaws
• Cooperative programs and structures
• Establishing franchisee reporting requirements

Situation audits of franchised operations

• Best practices review
• Site visits and customer surveys
• Field staff support evaluation

We understand that for many franchisors there is a difference between what you would like to do and what you can do given the constraints of your existing franchise agreements. When change is necessary, our experience as both franchisors and franchisees enables us to develop change strategies that work in the real world:

• Instituting change within the confines of your existing agreements. Establishing mechanisms to all for future changes.
• Implementation and management changes to your franchise system and franchise offering that your staff can effectively execute.
• Results that can be monitored, refined and measured to ensure maximum effectiveness.